Stop thinking like a startup. Start thinking like a movement.

The AI is too wild to act with the old paradigm.

GTM is dead. What comes next isn’t a playbook. It’s war strategy. You don’t “go to market” like some polite intern with a deck. You take ground. You rewrite the rules. You infect minds. And if you do it right, people don't even realize you were selling anything—they just want in before the door closes.

Let me tell you how.

1. Launch Like You're Starting a Religion

Nobody cares about your product. Harsh truth. What they care about is what it means. What problem it kills. What flag it plants in the ground.

So don’t sell features. Preach a cause.

• Give your audience a villain—old tools, old habits, old systems.
• Make your product the only salvation. Not an option. The only option.
• And don’t just "announce"—declare war.

You don’t need budget. You need belief.

2. Repel to Attract

Mass-market is for cowards. Pick your tribe, then make everyone else feel like they don’t belong. You want customers saying, “This is exactly for me,” and tourists muttering, “This feels aggressive.”

That’s the goal.

• Gate access.
• Use waitlists like velvet ropes.
• Make onboarding feel like entering a secret society, not signing up for an app.

This filters the tourists. And filters = power.

3. Build the Hype Machine Before You Exist

You need attention before you have a product. If you're waiting until launch to make noise, you're already screwed.

Start the build-in-public engine:

• Tease. Leak. Tweet wild stuff.
• Film raw founder rants.
• Share your zero-to-one chaos in real time.

Don’t be polished. Be undeniable.

When launch day comes, people should already be waiting at the gates.

4. Stack the Day 1 Dominos

Your first 24 hours are a weapon. Don't wing it.

Set it up like a heist:

• Schedule the posts.
• Sync your angels, users, fans. Coordinate like an army.
• Drop visuals, opinions, memes, proof—everywhere, all at once.

You want the timeline to feel like: “WTF is this thing and why is everyone I follow obsessed with it?”

That’s the move.

5. Narrative Is the Real Product

Your codebase is not what people buy. They buy the story. And it needs to slap.

• No buzzwords.
• No "solutions."
• Just a brutal truth + a new worldview.

Make it easy to steal. If your users can’t pitch your idea better than you, your story is too complex. Turn it into a meme. A line. A punch.

A GTM isn’t a campaign. It’s a mind virus.

6. Never Stop Launching

Think the launch ends after day one? Cute.

Real GTM doesn’t stop. You relaunch every week. Every feature. Every milestone. Every tweet that hits.

• Drop micro-launches constantly.
• Reframe the story as you scale.
• Stay noisy.

Momentum isn’t something you have. It’s something you manufacture.

Don't is the new Do

You want a go-to-market strategy?

Here it is: Don’t go to the market. Make the market come to you.

Write the story. Define the category. Pick your tribe. Light the match. And when it catches fire, don’t waste time explaining it.

Just say: "We told you."

Want me to turn this into a battle-tested Webflow post, Twitter thread, or launch sequence? Say the word.