The Day a Webinar Almost Collapsed (And Why It Didn’t)

Let me tell you about the week I almost learned the meaning of “public failure.”

I’m used to tight deadlines and last-minute miracles—occupational hazard when you build and ship things for a living. But this time, I’d really pushed my luck: five days before a scheduled live webinar to nearly a thousand people, I looked at our prep checklist and realized we had… nothing. No setup, no comms, no audience reminders. Nada.

My stomach dropped. Most people would have hit the panic button, canceled, or (worse) pushed out a half-baked event just to tick the box. But I hate lowering the bar—especially when reputation and conversion are on the line.

So I made a call to Marvin. And that’s when the story changed.

When “Good Enough” Isn’t Good Enough

Here’s the hard truth: running a live event isn’t just about showing up and talking. It’s about precision, follow-up, orchestration. People sign up with the best intentions, but showing up live? That’s where most webinars die. The average attendance rate across the industry hovers around 30–35%. I knew it, I’d lived it. But I wasn’t ready to settle for average—not with this audience.

The Marvin Effect

Marvin didn’t ask for a brief. He didn’t overcomplicate things. He simply said, “I’ve got it. Just focus on your message.”

It felt like cheating. But it worked.

Emails went out. Reminders landed at the perfect time. The tech ran without a hiccup. But the real difference? We had 50% of our sign-ups actually show up live. That’s not a rounding error—that’s a game-changer.

The pipeline shifted. Conversations that would’ve been lost in the noise suddenly turned into meetings. The energy in the “room” was real. We didn’t just save the event—we raised the bar for what’s possible.

The Lesson

There are people who thrive in chaos. People who can pull you out when the margin for error is zero. They don’t need to be flashy. They just get it done.

So here’s my advice: if you find yourself scrambling before your next live event, don’t settle for the default. Find your Marvin—someone who doesn’t just understand the tools, but knows how to move people. Because sometimes, the difference between average and unforgettable is just one good decision.

Marvin’s offering a free call to anyone in my community who wants to level up their webinars. If you’re done being “average,” reach out : https://calendly.com/marvin-skors/audit-skors-ouss